Tissot Time the Track Cycling World Cup

The British team put in a great performance at the Track Cycling world cup held last week at the new velodrome in London. The event was a great success with numerous world records smashed and the track performing well ahead of its Olympic début in the summer.

The British team won 5 gold medals, a silver and two bronze and came in at the top of the table a finishing position that they will be doing everything they can to replicate at London 2012. Sir Chris Hoy, our dominating figure in track cycling, took the gold medals in both the keirin and the individual pursuit. Victoria Pendleton and Jess Varnish broke the world record when they won the women’s team sprint, followed shortly after by a world record breaking women’s team pursuit win for the British team.

It was a compelling performance from the British team, one that indicates a great summer ahead. The next challenge is the World Championship, where our team may well face a greater challenge from our closest rivals and the hosts of the competition, Australia.

Tissot were pleased to be the official timers of the events, with world records being set and broken again. The event has been a massive success, with all eyes now firmly focussed on what is shaping up to be an exceptional year of track cycling.

Now we are wondering with all of this focus on cycling when will we see a Tissot watch celebrating a connection between the established Swiss watch maker and the dynamic new disciplines and superstars of cycling.