The Perfect Valentines Gift
Ok, so lots of people think that Valentine’s day is seriously over commercialised these days and they are probably right. But if you are in a relationship, you ignore it at your peril! I was thinking about the origins of St Valentines day and as it turns out a watch is an appropriate gift. Read on if you would like my explanation of why giving a watch as a gift is a great way to make you extra romantic on a day that is not short of big romantic gestures.
Anyway to go back to the beginning…
The roots of the festival are pagan, dating back to ancient Greece and Rome. In Rome the festival included a lottery in which boys would randomly select the names of unmarried girls. They would then undertake to protect this girl for the duration of the festival, often these connections would end in marriage.
Years later some Christians attempted to revive the tradtion using Saints names instead of girls, the boys would be expected to emulate the life of their choosen Saint for a year. As you may imagine this did not catch on, which seems to proove that love and passion are much more popular than celibacy and martyrdom!
St Valentine himself was reputedly arrested for furthering the cause of love and helping couples marry after the Emperor Claudius had banned all engagements and marriages. Apparently he also fell in love with his jailer’s daughter and left her a love note signed ‘from your Valentine’ on the day of his execution the 14th of february. This is one explanation for the reason that 1 billion cards are sent on this day worldwide.
A european version of the love lottery tradition entreated the participants to wear the name of their chosen partner on their sleeves, hence the phrase ‘to wear your heart on your sleeve’. So now you can impress your partner with your knowledge of the history of Valentine’s day and you can buy them a romantic present that follows the same ancient tradition of wearing a love token on your arm. Watches can be bought at a price to suit any budget and any style; there is a watch to suit everyone. Watches can be sporty, fashionable, useful, durable, vibrantly coloured, designer and even eco-friendly, giving you a great chance to find the perfect Valentines day present.


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