That is why ITV’s special show, Ultimate Movie Toons, due to be broadcast on Saturday the 27^th of February, is one not to be missed. The X Factor’s Dannii Minogue is going to guide us through the competitive world of animated film songs. There are going to be live performances of the most popular songs. Some will even be sung by the original vocalists. Joining Danni will be a host of stars including Katherine Jenkins, Pixie Lott, Mika, Michael Ball, the cast of The Lion King, Denise Van Outen and many more, who will also be performing their favourite classic hits.

Just to whet your appetite here is the list of the shortlisted songs which will be performed on the night:

• Hakuna Matata and The Circle of Life from The Lion King
• You’ve Got A Friend In Me from Toy Story
• Supercalifragilisticexpialidocious from Mary Poppins
• Bright Eyes from Watership Down
• When You Wish Upon A Star from Pinocchio
• All-Star from Shrek
• Walking in the Air – The Snowman
• When I See An Elephant Fly – Dumbo
• Beauty and the Beast from The Beauty and the Beast
• The Bear Necessities and I Wanna Be Like You from The Jungle Book

Its going to be a fun night of entertainment, one worth staying in for. The sponsor of the show the Seksy Wave is a glam watch perfect for going out in! The stylish contemporary design perfectly suits the key trends of this season, with a bangle style finish, sparkly crystals and a glittery dial. We have the Seksy Wave here at Find Watches at a great price, so check it out and if you love it buy today and you could have an instant fix of glamour on your wrist tomorrow!  Click the link to check out our whole collection of Seksy ladies watches.

Click To See the Seksy Hidden Hearts Watch

Sekonda have been trading for almost 80 years. In that time they have gained control of 6.5% of the British watch market (GFK data 2006). Their market share makes Sekonda the U.K.’s best selling watch brand. It has held it’s position at the top of the market since 1988 and in 2006 they became the premier watch brand by both value and volume. Their firmly established position at the top of the market can be attributed to their aim of providing high fashion for high street prices; their slogan “beware of expensive imitations” sums this up.

Sekonda’s History

Originally Sekonda imported Russian watches for sale in the Western markets. They were involved with the first production of digital and quartz watches. Originally they sourced Soviet mechanical watches but moved their production to Hong Kong when quartz technology became highly desired. Their ability to instantly use new technology has been a large part of their success. In the 1980’s many fashion houses began to make their own watches, these included Police, Gucci, Guess and DKNY. The result of this was that market place competition grew exponentially but the size of the market did not also grow at the same rate.

The Solution

Sekonda’s aims are to provide attractive products at great prices with commendable service. The recommended retail price of products is chosen at the design stage. This places the pressure on the buyers to reduce the cost of materials rather than on retailers to sell at a higher price. Most of Sekonda’s watches can be bought for between £20 and £80 which is significantly less than their fashion house rivals. Sekonda also have extremely strict quality control procedures. Every watch is hand checked for problems, Sekonda have a return rate of less than 1% despite selling 1.6 million watches every year. Every retailer that I have spoken to has expressed satisfaction with the effective sales process and the after sales service.

One Seksy Brand

Sekonda have realised that consistently appealing to new generations of shoppers involves providing not only low prices and reliable products but fashionable designs as well. Their classic lines of Sekonda ladies watches and Sekonda gents watches have always been popular. Sekonda launched the Seksy and the One watch ranges to meet this new demand in 2004 and 2005 respectively. These two new ranges are specifically designed to appeal to their target demographic; young men and women aged between 25-35 years old.

These two ranges now account for approximetely 20% of all of Sekonda’s sales. The ranges emulate their fashion house counterparts in some ways; they have a penchant for naming key lines such as the perpetually popular Seksy Eclipse, they are stylish and trend led yet they remain affordable. The sales of Seksy watches over the last few years have exceeded expectations, they are one of the few watch ranges that consistently capture the public imagination which has led to very high volumes of sales. In essence the business model that Sekonda have created is based on relevant, targeted marketing actually backed up by good products at a reasonable price.

Logistical Management

Any business dedicated to creating fashion trends must be able to have a fast product turn around. Sekonda can create a new watch and have it in production within three months. This means that their cool hunters can capitalise on new styles within a relatively short time. They have product launches at least every six months to get their new products onto the market. Sekonda seem to manage this logistical nightmare efficiently. They have a good stock control system based upon perceptive market research and an excellent understanding of the impact of advertising strategies. As a retailer you can place an order with Sekonda and you will have the products extremely quickly. They have one of the shortest waiting times for product delivery in the watch sector. This is essential in a rapidly evolving marketplace. Sekonda claim to normally have one million watches in stock, but they aim to sell two thirds of these watches relatively quickly. They also have useful systems in place allowing retailers to order watches labelled with their own rather than Sekonda’s product codes, further enabling a quick transition to the customers wrist.

Advertising Strategies

Brand representation is a key element of the Sekonda’s success. Their marketing budget was 1.6 million in 2006 and 1.9 million in 2007 this has increased every year since. It is a significant amount of money but it has yielded impressive results. The budget is spent on traditional magazine advertising including features in magazines such as Closer, Heat, More, Nuts and Zoo. But they have also embraced new forms of advertising. Certain TV shows get a really high volume of viewers, examples include the X Factor and other programs featuring popular celebrities such as ‘A Night In With Cheryl Cole’ due to be broadcast in December 2009. Sekonda have sponsored these shows and others like them by placing distinctive idents in the advertising breaks. The idents feature a large picture of one watch and a telephone number which viewers could text to find their nearest Sekonda stockist. 1500 text enquiries were received in this way during ‘An Audience With Take That’ in 2008. This was the highest number ever recorded for this form of advertising in the U.K.. One of the impressive things about Sekonda’s advertising is that they have not only increased brand recognition but they have turned TV advertising into actual sales. The effect of the campaign has filtered right down through the sales network. Before Sekonda it was almost unprecedented to receive an enquiry for a specific watch that a customer had seen via an advertising campaign, but now every Sekonda retailer receives many enquires about these lines resulting in direct sales.

What’s Next?

Sekonda are always looking to increase their sales. They have recently branched into the travel retail market. This has provided the opportunity for in flight sales as well as a captive audience for any advertising they choose to run in the in-flight magazine. They believe that customers who have enough money to travel may well be interested in the products that they offer. They have made deals with a number of airlines and airports, resulting in their promotional material featuring heavily in in-flight magazines, flagship stores being opened at major airports and a number of stores at popular U.K. destinations and ex-pat communities including Dubai, South Africa, Spain and Egypt. At the moment U.K. customers across the world are responsible for approximately half of all Sekonda’s sales.

Click Here to Buy the Seksy Electra

Cheryl Cole has finally got her own show! For one night only after part of the X Factor final she will be hosting a one hour show, involving singing, dancing and chat. This special show is going to be sponsored by a beautiful contemporary watch from Sekonda, the Seksy Electra.

This show is packed with guests including among others Rihanna, Alexandra Burke and Will Young. The show is only an hour long so you can be sure that it will be jam packed with music and fun. It is sure to be a great night for any fans of Cheryl.

Cheryl Cole has had a great year which has seen her start her solo career with a number one single and a number one album as well as being one of the most popular judges on the X Factor. It seems only right that such a loved personality should have her own show, she has said that she “couldn’t be happier that ITV have asked” her to be the hostess for the evening. The show is going to be mainly music with some chat in between songs.

A Night in With Cheryl Cole is sponsored by the Seksy Electra. The Seksy Electra is a stunning watch that has a asymmetric bracelet made from highly polished metal, a rectangular face with a white dial edged by rows of sparkling crystals. This glamorous, party watch from Seksy by Sekonda is sure to be a best seller. You can check out our whole range of Seksy Sekonda Watches by following the link.

Click to buy the Sekonda Seksy Wave

Take That are doing a one off Christmas time gig this year. Take That in Concert, sponsored by the Seksy Wave, is being shown by ITV on Saturday the 19^th of December and repeated on the 20^th. This show is definitely going to be in competition to be the most watched show over the Christmas period.

 Take That reformed in 2006 after a decade apart, since rejoining they have stormed the charts again and again. They received coveted awards including the 2007 and 2008 Best British Single awards and Best British Tour at the Brits among others. Their new album has sold more than 2.5 million copies in the U.K. alone. Their Beautiful World tour, held last summer, sold out stadiums across the U.K. and got rave reviews from all of thei fans. In all Take That have played live to nearly a million people since reforming.

 Take That in Concert is surely going to add many viewers to that number, the 90 minute show will be played in front of a live studio audience and transmitted to millions of television sets around the country. If you are a Take That fan then this is going to be a night to remember.

 This show is sponsored by Seksy by Sekonda. The featured watch is the Seksy Wave a beautiful contemporary watch designed to fit smoothly around the wrist. The black glittery dial is lined by two rows of crystals, making it a perfect party watch.

Click Here To Buy This Watch

An Audience with Rod Stewart, sponsored by the beautiful Seksy Hidden Hearts watches, is sure to pull a big audience. Rod Stewart is going to host an evening of music in front of a live studio audience. The show is being aired ITV on the evening of Saturday the 5^th of December, if you love Rod Stewart you shouldn’t miss it!  Rod will be singing many of his best loved songs and some, no doubt, from his new album.

His new album ‘Soulbook’ is a tribute to his musical inspiration, soul. Songs on the new album include ‘Tracks of my tears’ featuring Smokey Robinson, ‘Love train’ and ‘If you don’t know me by now’, I could have listed every song on the albumn. Each one is a classic and all of them have been reworked in Rod Stewart’s unique style.

Rod Stewart was born in London and has been a hugely successful artist in England and across the world. He has been creating music for the last 50 years. In England he has had six consecutive number one albums and 62 hit singles, 31 of which reached the top ten. He is globally recognised as one of the top singers of this generation, ranking number 33 in Q Magazine’s poll of the best 100 singers of all time.

An Audience with Rod Stewart is going to be a great night for all of his fans, this is definitely

Click Here To Buy This Watch

must see TV for anyone who loves Rod’s music. An Audience with Rod Stewart is sponsored by the Hidden Hearts watches by Sekonda, a fashionable watch from their Seksy range. The hidden hearts watch has a wide bracelet that subtly incorporates interlinking hearts into the Celtic inspired design. There are two versions currently available one with a black face and one with a pink face, both dials are created from shimmery mother of pearl. Last year these watches flew off the shelves and we are expecting the same reaction this year. The fashion press are always recommending Seksy watches as great priced alternatives to the big designer brands and when you have a look at the range you will see why. You can see all of our Sekonda Seksy watches here.

Click The Picture to See More Seksy Curve Watches

Sekonda’s Seksy Curve watches are sponsoring the Carpenters Extravaganza ‘We’ve Only Just Begun’. This unique event which will be televised on Wednesday the 18^th of November is a musical tribute to the life and works of the Carpenters.  The show brings together some of the top British music performers to celebrate the life and works of this popular American music duo.

The Carpenters have sold over 100 million records since they formed in the 1970’s. The duo were Richard and Karen Carpenter, siblings from Connecticut in the United States. Their music is characterised by a soft melodic sound which has drawn fans to them in their millions. Their music still sells today and they are greatly respected artists in the music industry.

The show is going to be presented by Ronan Keating and Amanda Holden, both huge fans of the Carpenters. Ronan, The Saturdays and The Feeling will all be performing on the night and they will be joined by a few surprise guests as well…

Each performance will be preceded by a training video, showing Richard Carpenter coaching the bands on the songs that they will sing; showing them that the Carpenters music is not easy to reproduce. This will be an exciting night for musicians (as well as fans!) as they will get an opportunity to show how much an influence the Carpenters have been on modern music.

Classic meets contemporary in the Carpenters extravaganza and the same can be said of the Seksy Curve watches. Glamorous yet essentially feminine it is a gorgeous and stylish accessory that is sure to be a best seller this Christmas.

Seksy Hidden Hearts

Christmas is fast approaching, if you have made it here chances are you are probably considering buying a watch for someone. There are loads of watches available, something to suit every budget.  Every year there are certain watches that out sell all of the others, this year we thought that we would help our customers get ahead of the crowd by announcing a list of the watches that we think are going to be the hottest Christmas presents this year.

Seksy Electra

Ladies Watches

The first range to have a look at if you are after a ladies watch is Seksy by Sekonda watches. The fashion press are always recommending them as stylish and better priced alternatives to high end watches. The ones that are going to be flying off the shelves this Christmas are the new Seksy Electra, the Seksy Hidden Hearts watches, the Seksy Wave and the Seksy Curve watches. All of these watches are stylish fashion watches that are made beautiful by sparkling crystals, mother of pearl dials and original bracelet designs. Seksy watches are designed to be both glamorous and affordable and are always really popular so if you like the look of one of these grab it fast because last years designs flew off the shelves. The Twilight Pearl ladies watch from Sekonda is another to have a look at, created with elegant evening occasions in mind it has a two tone silver and gold strap and a mother of pearl dial surrounded by crystals.

Twilight Pearl

If you want to be extra impressive then have a look at our diamond set watches. Eternally desirable and definitely sophisticated diamonds always create a good impression

 American fashion designer Anne Klein has a range of attractive diamond set watches and Sekonda have some beautiful diamond watches, including this sterling silver diamond set watch, a diamond watch and bracelet set and a diamond watch and necklace set.

Sekonda Silver & Diamond

Gents Watches

Our hot picks for men’s watches this Christmas have got to include the Rose Chrono from Sekonda. The Rose Chrono and the Rose Chrono automatic are plated with rose gold and set onto dark brown high quality leather straps making them contemporary but classic time pieces. Sekonda mens watches are always popular as well.

Rose Chrono

We have just got in one of the G-Shock Giez range an ultimate men’swatch. It is solar powered, lightweight,  boasts a range of highly accurate digital sports features and it is well designed. The rest of the shock resistant G-shock and radio controlled Wave Ceptor ranges are also perpetually popular with digital watch fans and their quality is unrivaled.

Police Skyline

The Police gents watch range has a lot to offer as well, the Side Avenue and Skyline ranges were really popular last Christmas and we have had great feedback about the new styles for this year so it looks like they are going to go down really well.

All of us at Find Watches hope that you enjoy your Christmas shopping and if you would like any help or advice please do not hesitate to call us on 0800 7340734.

Karen Millen

Sometimes the perfect accessory is a watch. In the 1980’s the watch industry changed completely. Previously watches were worn purely for practicality but this changed when some of the major fashion houses including DKNY, Police and Gucci began to produce their own watches. Suddenly watches became a must have fashion accessory as they began to be widely available in loads of amazing styles and colours. This is still true today with new ranges coming out all of the time for both men and women. High class designer labels and established watch makers now create funky ranges of watches to appeal to the fashionable among us. From Karen Millen to Sekonda there are watches available that will complete any outfit at any budget.

To guide you to your perfect designer or fashion watch I have created this list of the different fashionable watch brands we stock at Find Watches:

Karen Millen Watches

This U.K. designer is famous for her combinations of contemporary design and classic elegance. Karen Millen’s sophisticated but fun range of watches feature lots of animal print, Swarovski crystals and highly polished stainless steel. The range of watches was only launched last year but they are glamorous and desirable, as you would expect from a globally loved fashion brand, so these fashionable watches have been a big hit.

Kenneth Cole Watches

Known for his trend setting sense of fashion and thought provoking advertising campaigns, Kenneth Cole is a major U.S. designer. A percentage of the profits of Kenneth Cole go towards charitable initiatives, so this is an ideal brand for the ethical fashionista. We have some of the best from the beautiful collection of fashion watches made by this designer.

Police Watches

Always a step ahead of the crowd, high profile Italian designer Police has a distinctive range of fashion watches designed for the urban younique generation. Police have always combined fashion with functionality as watches like their Navy range prove. Design, function and quality are put together in equal measure to create these stylish watches

Seksy Hidden Hearts

Seksy watches provide image conscious people with high fashion style for high street prices from a brand that have been making watches since 1931. Seksy are constantly redesigning their range so that they can stay right on trend. There are loads of unusual designs that you won’t find anywhere else like the popular Eclipse model and as an additional bonus the watches often come in lots of different colours. Reliability and Seksy fashion, what could be better!

Citizen Watches and Rotary Watches

If you are looking for classic style then look at Citizen and Rotary watches. They both make high quality watches using that timeless style that will never go out of fashion. 

Sekonda's Seksy Curve - Click Here for More Seksy Watches

Sekonda Seksy watches are the most popular fashion watches around. It is not hard to see why; the range is smooth, sparkling and super sexy.  Plus it’s all about getting A-List style for high street prices, what could be better than that?

Their signature pieces are the Seksy Curve and the Seksy Eclipse.  Luckily for us they keep bringing out new variations on these two chic designs.  So we can choose between different colour mother of pearl dials, white, black, soft pink or green, and between glamorous gold and silver bracelets. 

There are so many other colours and styles across the range that you will definitely find one that matches whatever outfit you want to wear!

Girls Aloud, famous for their fabulous style as well as for being the best selling British girl band of all time, are now representatives for the Seksy brand.  It couldn’t be a better match as just like Girls Aloud, Seksy watches are beautiful, fashionable and perfectly formed!

Seksy Curve is sponsoring an huge music event called Divas II on Sunday 23rd November airing at 8pm on ITV1. It is without doubt essential viewing.  Divas II is a party about all things feminine; singing and dancing,  ultra-Seksy style and of course having a good time! 

So get your girls together for what is going to be an ultimate girls night in.  Featuring a host of the world’s top female music stars including Rihanna, Leona Lewis, Pink, the Sugababes, Gabriella Cilmi, Anastacia and diva legend Dionne Warwick; this event is the ultimate in girly glitz. Plenty of opportunities to sing along guaranteed! 

Seksy sponsored Divas II is held to mark the close of Breast Cancer Awareness Month. The guests are all specially invited fund raisers and campaigners,  making it a true celebration of female achievement and perseverance.

So don’t forget to tune in…

and turn it up!

You can see the whole range of Sekonda Seksy watches here.

Water Resistance

The issue of water resistance is a particularly important one when considering which watch to buy. Watches always have their water resistance rating on the case, on Find Watches we always put this information in the product specifications.

Some watches have only minimal water resistance, for example the Seksy range by Sekonda. These watches are designed with fashion in mind. They should be fine if accidentally splashed but they are not intended to be more than beautiful accessories. So no washing up or showering whilst wearing them!

The next common rating of water resistance is 50m or 5 atmosphere. This is where it gets a little more complicated because the depth ‘50m’ does not refer to the depth that the watch can go down to but is representative of how much pressure the watch can withstand. Therefore 50m watches are suitable for swimming, but not for diving as the pressure at the moment of impact with the water would exceed 5 atmosphere. Many of the watches in the Kahuna range are of this rating; perfect for the beach but not designed for water sports.

If you want to do more than just swim you need a 100m or 10 atmosphere rating. These watches, such as the majority of the Caterpillar range stocked on Find Watches, are perfect for water sports including snorkeling.

Divers watches vary in their capabilities. Some watches marked as having 200m water resistance are not suitable for diving, such as the Casio Blue G-Shock. This is a durable watch, but is not specifically designed for diving. Unlike the Citizen Gents divers watch, which is made for divers and as such complies with international standards for divers watches. It is imperative to always check the specific details before using a watch for diving.

Watches with higher ratings than 200m are generally suitable for diving and generally their durability increases as the pressure rating goes up, such as the Citizen Aqualand Titanium Professional Divers Watch which has a 300m water resistance rating.

As always there are exceptions to the rules; Rotary have created a range of ‘Dolphin Standard’ watches. Due to a unique way of screwing in the button these dress watches can be used for swimming, water sports and even in saunas.