That is why ITV’s special show, Ultimate Movie Toons, due to be broadcast on Saturday the 27^th of February, is one not to be missed. The X Factor’s Dannii Minogue is going to guide us through the competitive world of animated film songs. There are going to be live performances of the most popular songs. Some will even be sung by the original vocalists. Joining Danni will be a host of stars including Katherine Jenkins, Pixie Lott, Mika, Michael Ball, the cast of The Lion King, Denise Van Outen and many more, who will also be performing their favourite classic hits.

Just to whet your appetite here is the list of the shortlisted songs which will be performed on the night:

• Hakuna Matata and The Circle of Life from The Lion King
• You’ve Got A Friend In Me from Toy Story
• Supercalifragilisticexpialidocious from Mary Poppins
• Bright Eyes from Watership Down
• When You Wish Upon A Star from Pinocchio
• All-Star from Shrek
• Walking in the Air – The Snowman
• When I See An Elephant Fly – Dumbo
• Beauty and the Beast from The Beauty and the Beast
• The Bear Necessities and I Wanna Be Like You from The Jungle Book

Its going to be a fun night of entertainment, one worth staying in for. The sponsor of the show the Seksy Wave is a glam watch perfect for going out in! The stylish contemporary design perfectly suits the key trends of this season, with a bangle style finish, sparkly crystals and a glittery dial. We have the Seksy Wave here at Find Watches at a great price, so check it out and if you love it buy today and you could have an instant fix of glamour on your wrist tomorrow!  Click the link to check out our whole collection of Seksy ladies watches.

Click To See the Seksy Hidden Hearts Watch

Sekonda have been trading for almost 80 years. In that time they have gained control of 6.5% of the British watch market (GFK data 2006). Their market share makes Sekonda the U.K.’s best selling watch brand. It has held it’s position at the top of the market since 1988 and in 2006 they became the premier watch brand by both value and volume. Their firmly established position at the top of the market can be attributed to their aim of providing high fashion for high street prices; their slogan “beware of expensive imitations” sums this up.

Sekonda’s History

Originally Sekonda imported Russian watches for sale in the Western markets. They were involved with the first production of digital and quartz watches. Originally they sourced Soviet mechanical watches but moved their production to Hong Kong when quartz technology became highly desired. Their ability to instantly use new technology has been a large part of their success. In the 1980’s many fashion houses began to make their own watches, these included Police, Gucci, Guess and DKNY. The result of this was that market place competition grew exponentially but the size of the market did not also grow at the same rate.

The Solution

Sekonda’s aims are to provide attractive products at great prices with commendable service. The recommended retail price of products is chosen at the design stage. This places the pressure on the buyers to reduce the cost of materials rather than on retailers to sell at a higher price. Most of Sekonda’s watches can be bought for between £20 and £80 which is significantly less than their fashion house rivals. Sekonda also have extremely strict quality control procedures. Every watch is hand checked for problems, Sekonda have a return rate of less than 1% despite selling 1.6 million watches every year. Every retailer that I have spoken to has expressed satisfaction with the effective sales process and the after sales service.

One Seksy Brand

Sekonda have realised that consistently appealing to new generations of shoppers involves providing not only low prices and reliable products but fashionable designs as well. Their classic lines of Sekonda ladies watches and Sekonda gents watches have always been popular. Sekonda launched the Seksy and the One watch ranges to meet this new demand in 2004 and 2005 respectively. These two new ranges are specifically designed to appeal to their target demographic; young men and women aged between 25-35 years old.

These two ranges now account for approximetely 20% of all of Sekonda’s sales. The ranges emulate their fashion house counterparts in some ways; they have a penchant for naming key lines such as the perpetually popular Seksy Eclipse, they are stylish and trend led yet they remain affordable. The sales of Seksy watches over the last few years have exceeded expectations, they are one of the few watch ranges that consistently capture the public imagination which has led to very high volumes of sales. In essence the business model that Sekonda have created is based on relevant, targeted marketing actually backed up by good products at a reasonable price.

Logistical Management

Any business dedicated to creating fashion trends must be able to have a fast product turn around. Sekonda can create a new watch and have it in production within three months. This means that their cool hunters can capitalise on new styles within a relatively short time. They have product launches at least every six months to get their new products onto the market. Sekonda seem to manage this logistical nightmare efficiently. They have a good stock control system based upon perceptive market research and an excellent understanding of the impact of advertising strategies. As a retailer you can place an order with Sekonda and you will have the products extremely quickly. They have one of the shortest waiting times for product delivery in the watch sector. This is essential in a rapidly evolving marketplace. Sekonda claim to normally have one million watches in stock, but they aim to sell two thirds of these watches relatively quickly. They also have useful systems in place allowing retailers to order watches labelled with their own rather than Sekonda’s product codes, further enabling a quick transition to the customers wrist.

Advertising Strategies

Brand representation is a key element of the Sekonda’s success. Their marketing budget was 1.6 million in 2006 and 1.9 million in 2007 this has increased every year since. It is a significant amount of money but it has yielded impressive results. The budget is spent on traditional magazine advertising including features in magazines such as Closer, Heat, More, Nuts and Zoo. But they have also embraced new forms of advertising. Certain TV shows get a really high volume of viewers, examples include the X Factor and other programs featuring popular celebrities such as ‘A Night In With Cheryl Cole’ due to be broadcast in December 2009. Sekonda have sponsored these shows and others like them by placing distinctive idents in the advertising breaks. The idents feature a large picture of one watch and a telephone number which viewers could text to find their nearest Sekonda stockist. 1500 text enquiries were received in this way during ‘An Audience With Take That’ in 2008. This was the highest number ever recorded for this form of advertising in the U.K.. One of the impressive things about Sekonda’s advertising is that they have not only increased brand recognition but they have turned TV advertising into actual sales. The effect of the campaign has filtered right down through the sales network. Before Sekonda it was almost unprecedented to receive an enquiry for a specific watch that a customer had seen via an advertising campaign, but now every Sekonda retailer receives many enquires about these lines resulting in direct sales.

What’s Next?

Sekonda are always looking to increase their sales. They have recently branched into the travel retail market. This has provided the opportunity for in flight sales as well as a captive audience for any advertising they choose to run in the in-flight magazine. They believe that customers who have enough money to travel may well be interested in the products that they offer. They have made deals with a number of airlines and airports, resulting in their promotional material featuring heavily in in-flight magazines, flagship stores being opened at major airports and a number of stores at popular U.K. destinations and ex-pat communities including Dubai, South Africa, Spain and Egypt. At the moment U.K. customers across the world are responsible for approximately half of all Sekonda’s sales.

Click Here to Buy the Seksy Electra

Cheryl Cole has finally got her own show! For one night only after part of the X Factor final she will be hosting a one hour show, involving singing, dancing and chat. This special show is going to be sponsored by a beautiful contemporary watch from Sekonda, the Seksy Electra.

This show is packed with guests including among others Rihanna, Alexandra Burke and Will Young. The show is only an hour long so you can be sure that it will be jam packed with music and fun. It is sure to be a great night for any fans of Cheryl.

Cheryl Cole has had a great year which has seen her start her solo career with a number one single and a number one album as well as being one of the most popular judges on the X Factor. It seems only right that such a loved personality should have her own show, she has said that she “couldn’t be happier that ITV have asked” her to be the hostess for the evening. The show is going to be mainly music with some chat in between songs.

A Night in With Cheryl Cole is sponsored by the Seksy Electra. The Seksy Electra is a stunning watch that has a asymmetric bracelet made from highly polished metal, a rectangular face with a white dial edged by rows of sparkling crystals. This glamorous, party watch from Seksy by Sekonda is sure to be a best seller. You can check out our whole range of Seksy Sekonda Watches by following the link.

Click to buy the Sekonda Seksy Wave

Take That are doing a one off Christmas time gig this year. Take That in Concert, sponsored by the Seksy Wave, is being shown by ITV on Saturday the 19^th of December and repeated on the 20^th. This show is definitely going to be in competition to be the most watched show over the Christmas period.

 Take That reformed in 2006 after a decade apart, since rejoining they have stormed the charts again and again. They received coveted awards including the 2007 and 2008 Best British Single awards and Best British Tour at the Brits among others. Their new album has sold more than 2.5 million copies in the U.K. alone. Their Beautiful World tour, held last summer, sold out stadiums across the U.K. and got rave reviews from all of thei fans. In all Take That have played live to nearly a million people since reforming.

 Take That in Concert is surely going to add many viewers to that number, the 90 minute show will be played in front of a live studio audience and transmitted to millions of television sets around the country. If you are a Take That fan then this is going to be a night to remember.

 This show is sponsored by Seksy by Sekonda. The featured watch is the Seksy Wave a beautiful contemporary watch designed to fit smoothly around the wrist. The black glittery dial is lined by two rows of crystals, making it a perfect party watch.

Seksy Hidden Hearts

Christmas is fast approaching, if you have made it here chances are you are probably considering buying a watch for someone. There are loads of watches available, something to suit every budget.  Every year there are certain watches that out sell all of the others, this year we thought that we would help our customers get ahead of the crowd by announcing a list of the watches that we think are going to be the hottest Christmas presents this year.

Seksy Electra

Ladies Watches

The first range to have a look at if you are after a ladies watch is Seksy by Sekonda watches. The fashion press are always recommending them as stylish and better priced alternatives to high end watches. The ones that are going to be flying off the shelves this Christmas are the new Seksy Electra, the Seksy Hidden Hearts watches, the Seksy Wave and the Seksy Curve watches. All of these watches are stylish fashion watches that are made beautiful by sparkling crystals, mother of pearl dials and original bracelet designs. Seksy watches are designed to be both glamorous and affordable and are always really popular so if you like the look of one of these grab it fast because last years designs flew off the shelves. The Twilight Pearl ladies watch from Sekonda is another to have a look at, created with elegant evening occasions in mind it has a two tone silver and gold strap and a mother of pearl dial surrounded by crystals.

Twilight Pearl

If you want to be extra impressive then have a look at our diamond set watches. Eternally desirable and definitely sophisticated diamonds always create a good impression

 American fashion designer Anne Klein has a range of attractive diamond set watches and Sekonda have some beautiful diamond watches, including this sterling silver diamond set watch, a diamond watch and bracelet set and a diamond watch and necklace set.

Sekonda Silver & Diamond

Gents Watches

Our hot picks for men’s watches this Christmas have got to include the Rose Chrono from Sekonda. The Rose Chrono and the Rose Chrono automatic are plated with rose gold and set onto dark brown high quality leather straps making them contemporary but classic time pieces. Sekonda mens watches are always popular as well.

Rose Chrono

We have just got in one of the G-Shock Giez range an ultimate men’swatch. It is solar powered, lightweight,  boasts a range of highly accurate digital sports features and it is well designed. The rest of the shock resistant G-shock and radio controlled Wave Ceptor ranges are also perpetually popular with digital watch fans and their quality is unrivalled.

Police Skyline

The Police gents watch range has a lot to offer as well, the Side Avenue and Skyline ranges were really popular last Christmas and we have had great feedback about the new styles for this year so it looks like they are going to go down really well.

All of us at Find Watches hope that you enjoy your Christmas shopping and if you would like any help or advice please do not hesitate to call us on 0800 7340734.