Police Watches – Be Younique

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Police are one of our most popular brands on Find Watches. So we are able to offer great discounts all across the range. The Police brand has become a by-word for cutting edge fashion since its creation in 1983 by Italian company De Rigo. Today Police are one of the pin-up brands of the urban lifestyle. When they began they created a trend-setting sunglasses range which prompted a fashion revolution by making this previously uncool practical item into a modern stylish accessory. Police watches, launched in 2003, evolved this tradition by taking a very traditional item and making it distinctively urban.  They continue to remain ahead of their competitors by constantly releasing new products that fuse wearability with designer individuality.

By catering for the young style conscious population they found a niche in the market which high profile celebrities were more than happy to endorse. Superstars Bruce Willis, George Clooney, David Beckham and Antonio Banderas have all been an integral part of building the Police brand and establishing the ‘ahead of the crowd’ image that Police are famous for.

Always moving ahead of the times Police products have evolved past the need for celebrity endorsement and have a new advertising ethos that focuses on real young people who represent their brand ideals by being ‘younique’. They are currently running a competition to find the new Younique face of Police for 2010 underlining their commitment to expressing individuality and to representing new talent and fresh ideas.

It may have started with sunglasses, but now Police sell perfume, jewellery, apparel and of course watches. Their focus is on the male trendsetter; they take the best of Gothic design, retro fashion and ultra contemporary style and materials. This unparalleled mix of inspiration constantly creates hot new items that the urban generation cannot get enough of. The jet set twingear watches have been really popular. But it is not just design that has got them where they are; Police watches offer a level of quality that take them away from disposable fashion and qualifies them as reliable tools. The Police Navy range is a prime example of this; high quality divers watches for men and women that don’t compromise on style in order to perform underwater.

You can see the whole range of Police mens watches here

and the whole range of Police ladies watches here.