How Tough is a Casio G-Shock Watch?

Casio G-Shock watches have a reputation for being tough, but is it deserved? When G-Shock started making their now famous range back in the 1980’s they wanted to turn watch making on its head by turning a delicate jewellery item into a robust piece of equipment. Success was achieved with the launch of the first G-Shock watch. It was as far removed from the delicate wrist watch as it was possible to be, shattering convention and ushering in a new era for watch making.

 The fundamental design of the G-shock watch has remained the same since its inception. The now iconic rubber strap, reinforced case and digital display are the building blocks that have won the range fans across the world from all walks of life.

 To ensure that their success was lasting Casio had to create a range that delivered on the promises it made. Prototype watches were and still are subjected to various tortures in order to ensure that they will live up to the high quality standards demanded by the brand. The tests include being dropped, being beaten repeatedly by a piston, submerged to great depths, being encased in a block of ice, being hit with a giant hammer and being vibrated for hours at a time.

 The tests are designed to exceed even extreme usage meaning that you are unlikely to be able to shock your watch. The range has now developed to include the Master-G watches range. This newer collection has a greater range of functions, often including movements powered by solar power and radio controlled timekeeping. The designs have also matured with a more sophisticated use of materials and contemporary style.

 All in all Casio G-Shock watches deserve their cult status, their unconventional combination of utility and design works because the range live up to expectations.