Casio G-Shocks the World

It is no secret that G-Shock and Baby-G watches are designed and made by Casio. These world famous watches are built to withstand all kinds of extreme conditions and have built up a huge following from the music, sport and fashion worlds. It is not surprising when you consider that these watches are extremely durable and have loads of useful features like the one pictured which is multi-region radio controlled, solar powered and has many different timing features.

A less well known fact is that Casio G-Shock are always having parties and events to celebrate their success. When Casio put on a G-shock event loads of A-list celebrities clamour to be invited to the  parties. American rap superstar Kanye West and internationally acclaimed RnB singer Estelle have been on the guest list at recent events.

On the 11^th June 2009 the first of 12 secret global parties took place in trendy Soho in the heart of London. The G-Shhhhhh ‘Shock the World’ party was ultra-exclusive and a host of celebrities turned up to party through the night to show their love for everything G-Shock. Dizzee Rascal, Mark Ronson, DJ George Lamb and Fun Lovin Criminals front man Huey Morgan were all there to represent for Casio’s iconic brand.

As an extra G-Shock for the London party, Baby G, the female version of G-Shock, announced they were unveiling the identity of their newest brand ambassador. Who turned out to be none other than the freshest chart sensation Pixie Lott, whose first single went straight to the top of the charts. Her unmatchable determination to succeed under intense pressure and her feminine sense of style won her the place as the face of Casio’s Baby G range. The tough and pretty starlet told the press about her love of Baby G’s, “I’ve been wearing them for years. They’re really funky. They do so many colours which means that you can match them with any outfit and they spice it up and make it look fresh. I think they’re special because they are so girly and fun”

The next of the unstoppable ‘Shock the World’ tour dates took place in Hong Kong on June 26^th. Despite a cyclone warning people turned out in force to be counted as fans of G-Shock and Baby-G. Look out for more news about the upcoming parties. Rumours abound, but it looks like the next cities to be G-Shocked will be Shanghai and New York. Followed in the next six months by Taiwan, Singapore, Tokyo, Paris, Barcelona, Mexico, Korea and Berlin.

You can see our range of Casio G-Shock watches here.